#AJobForEverybody Social Media Campaign

Developing the Young Workforce (DYW) are preparing to nationally, launch an equalities focused week of events and social media campaign across Scotland on w/c Monday 16th November 2020. The week campaign will be aimed at employers, parents and young people that promotes, illustrates and celebrates diversity and inclusion in the workplace. The aim and message of the campaign includes:

  • To illustrate and celebrate diversity and inclusion in the workplace
  • To challenge stereotypes
  • To provide real examples that illustrate diversity and inclusive practice in the workplace
  • To highlight regional partners who will support businesses/organisations in understanding diversity and inclusion
  • To illustrate the skills people, bring to the workplace

Building on last year’s #AJobForEverybody campaign with another week of highlights we will be introducing a new feature as part of the week – #MySkillsMakemMe.

As a DYW Partner we would value your support to raise awareness of the equalities focused week. This digital toolkit can be used across your marketing and communication channels to help promote the DYW Equalities Campaign, and your involvement within it.


On w/c 16th November we will be using #AJobForEverybody to share stories and experiences which prove that everyone can contribute and be of benefit to employers.

Aimed at employers, parents and young people #AJobForEverybody intends to promote, illustrate and celebrate diversity and inclusion in the workplace as well as to encourage businesses and organisations to realise that there are many organisations in the region around them willing to meet with them and advise and support them in recruiting.

The week will also see a series of events arranged by DYW Dumfries & Galloway including a Live Event ‘Strengthening Diversity through Inclusion’ with 3 In Consulting which will broadcast on the 18th November at midday and tickets for the event can be purchased FREE from Eventbrite. Several webisodes from the DWP (Department of Work and Pensions) featuring Disability Confident and the return of ‘Play Your Cards Right!‘ with Sue Livermore, (from Dumfries & Galloway College) will also be streaming throughout the week.

Sue Livermore (Equality and Diversity Officer at Dumfries and Galloway College)


This year we are also introducing a new feature as part of the week – #MySkillsmMakeMe

Similar to #NoWrongPath we have produced a simple visual template that people from all backgrounds will be able to download and use to highlight their skills and encourages them to think aspirationally about their career pathways.

This element is also open to all ages so that adults who have had to struggle with society perceptions when in work can also act as role models to the next generation. This feature will also be sent to schools with the hope of including pupils in the highlights.

By looking beyond the barrier or condition we want to show young people and individuals that by working on their skills, attitude and approach to life they have it within their control to affect their outcome and we want employers to see the emerging talent of our young people based on the skills they are developing. If you are a current school student or young adult you can complete your #MySkillsMakeMe using the #myskillsmakeme young person activity template or if you are older and would like to write down your skills and any barriers faced then the following #myskillsmakeme adult activity template can be used before being printed off and posted on your social media.

Getting Involved

If you are a young person or adult who feels that despite ‘perceived barriers’ you have successfully showcased your skills and thrived in a workplace environment or work experience placement, we would love to hear from you via a short video diary or voice recording, written case study or through completing the #MySkillsMakeMe activities. When posting your entries on social media, please can you tag us at @DYWWestHighland and include the hashtags #AJobForEverybody and #MySkillsMakeMe so we can share your posts to spread the workplace equality message! If you wish to participate but protect your identity, it is perfectly fine not mention your name, school, workplace or any identifying information as this is a national social media campaign.

We are looking forward to viewing and reading your inspiring #AJobForEverybody and #MySkillsMakeMe stories!

If you would like more information about the #AJobForEverybody social media campaign then please contact the team on: [email protected] / Facebook / Twitter / Instagram / LinkedIn